GUM Moscow

Moscow, Russia

For Russia's number one department store we have designed and installed PA system for entire department store, entertainment system for the ballroom and light and sound system for the skating rink.

Design, Installation, Maintenance

GUM (literally, Major All-purpose Store) is not just a department store. From the opening in late XIX century, during Soviet times and Perestroyka years, GUM was always a symbol of powerful and rich country. Located on the Red Square, right in front of Kremlin, GUM is still one of Moscow’s main landmarks for tourists and citizens. GUM today keeps this status still by providing the best entertainment experience with high-level accuracy.

Ultima Pro Group has a long-standing relationship with Moscow GUM. Not only we have designed PA and entertainment systems throughout the complex, but also carry out day-to-day maintenance of the installed systems. This includes PA and background music system, entertainment systems and more.

Ice Skating Rink

Light and sound system

Public Anouncement System

PA and background music system of the entire building

Complete AV system for the Ballroom

Light and sound systems, video projection


PA and background music system:

  • Dyson store
  • Villeroy & Boch store
  • Royal Porcelain store
  • Food courts