W Hotel Amsterdam

Amsterdam, Netherlands

For a brand-new W Hotel we designed a comprehensive AV project and installation in all of the public spaces and executive suites.

Design, Installation, Maintenance

Split across two unique buildings, a former telephone exchange building and a bank, W Amsterdam is a design mix of heritage and contemporary style. After years of changing functions and temporary use, the buildings were transformed into a five-star hotel with 172 rooms and remarkable public spaces.

Ultima Pro Group OÜ had an honour to participate in this outstanding project. We did an AV design and installation for public spaces and suites, which included extraordinary things as 80-meter window projection during construction period  or digital paintings made of LED-screens.

The Duchess Restaurant

34 digital paintings implemented by LED-screens

Great Room

Sound and video installation, Displays mapping

Rooftop Swimming Pool

Sound system

WOW Suite

Full AV system with separate areas and theatres


Underwater sound system


AV Systems and Projections in:

  • W Lounge
  • Mr. Porter restaurant
  • SPA zones (every treatment room, dance hall, GYM)
  • X-bank (shop and lounge zone)
  • Façade video-projection
  • Sound system in every room of the hotel
  • Video-projection in executive suites

80-meter video projection during the construction period

The Vault event space with 270° projection and surround sound system